Ghosting: Why People Disappear and the Psychology of Avoidance
“Ghosting isn’t just a disappearing act—it’s a window into emotional avoidance, unhealed attachment wounds, and the way we dodge discomfort. In this episode, I unpack what ghosting really reveals about the human psyche, why it’s so common in a digital world, and how we can stop taking it personally—and start understanding it.”
Transcript
Welcome. I’m Professor RJ Starr, and in today’s video, we’re taking a deep dive into a frustrating and all-too-common experience: ghosting.
You’ve probably heard the term before, but if you’ve ever been ghosted, you don’t need a definition, you’ve felt it. One day, you’re talking to someone regularly. Maybe it’s a friend you’ve known for years, someone you’ve been dating, or even a family member you’ve always counted on. And then, without warning, the calls stop. The messages go unanswered. Plans you assumed were still in place suddenly aren’t. They didn’t say goodbye. They didn’t offer an explanation. They just… vanished.
If that’s ever happened to you, you know how unsettling it can be. It’s not just the absence of communication that makes ghosting so painful, it’s the ambiguity. There’s no closure, no way to know what happened or why. You might run through every interaction, trying to figure out if you said or did something wrong. Maybe you convince yourself they’re just busy, or that something happened to them. But then you see them posting on social media, or you hear from mutual friends that they’re fine. They just chose to disappear from your life.
Ghosting isn’t just a modern dating phenomenon. People ghost in friendships, in workplaces, even in family relationships. It’s a form of avoidance, an unwillingness, or an inability, to face a difficult conversation. And while it might seem like a thoughtless or even cruel thing to do, the reality is more complicated. There are psychological patterns behind ghosting, and understanding them can give us insight into not just why people do it, but what it says about human behavior as a whole.
In this episode, we’re going to explore ghosting through the lens of psychology, why some people find it easier to disappear than to communicate, what’s happening in the brain when we experience rejection, and how ghosting is connected to broader patterns of avoidance. We’ll touch on attachment theory, avoidance coping mechanisms, and the way technology has made ghosting more common than ever. And along the way, we’ll discuss what ghosting means, not just for the people who get ghosted, but for the people who do the ghosting.
So let’s get into it. Why do people ghost? And what does it reveal about how we handle discomfort, relationships, and human connection?
Before we dig into the psychology behind ghosting, let’s define exactly what we’re talking about.
Ghosting is the act of cutting off all communication with someone without explanation. It’s not a slow fade or a natural drifting apart, it’s an abrupt, unilateral decision to disappear. No call, no text, no acknowledgment. Just silence.
Ghosting happens in different types of relationships. It’s often discussed in the context of dating, but it happens just as frequently in friendships. A friend you’ve been close with for years suddenly stops returning your calls. Maybe they start dodging invitations, then stop responding entirely. You might run into them in public, and they act like nothing happened, or avoid you altogether.
Ghosting happens in professional relationships, too. You train a new employee, work on a project together, and then one day they just don’t show up again. No resignation, no message, just a vanishing act. And ghosting even happens in families. A sibling, a cousin, a parent stops reaching out, and the distance grows until one day, it’s just… over.
Now, some people might hear that and think, well, relationships end all the time. And that’s true. People naturally grow apart, priorities shift, life happens. But ghosting is different because it’s not a mutual disengagement. It’s one person making the choice to disappear, leaving the other person in a state of confusion.
At its core, ghosting is a form of avoidance. In psychology, avoidance behavior refers to the way we sidestep situations that feel uncomfortable, distressing, or overwhelming. It’s a basic human response, we avoid pain. If a conversation is going to be awkward, if an interaction is going to make us feel guilty or anxious, some people choose to avoid it entirely. They rationalize: “If I don’t respond, I won’t have to deal with the fallout.” “If I just disappear, I won’t have to feel bad, explain myself, or hear their reaction.”
Avoidance isn't inherently bad. It’s a self-protective mechanism. But when it becomes a person’s primary way of dealing with discomfort, it starts to create damage, both to themselves and to the people around them.
A classic framework that helps explain ghosting is attachment theory, first developed by John Bowlby in the 1960s. Attachment theory describes how our early relationships with caregivers shape the way we connect with others throughout our lives. People with a secure attachment style tend to handle difficult conversations well, they can communicate openly and work through conflict. But people with an avoidant attachment style? They’re more likely to ghost. They view emotional closeness as overwhelming or suffocating, and when faced with relationship tension, they disengage rather than address it.
Of course, not everyone who ghosts has an avoidant attachment style. Sometimes ghosting is about something else entirely, conflict avoidance, emotional discomfort, or even just a lack of emotional maturity. And sometimes, ghosting is a symptom of a larger problem in the way we navigate relationships in the digital age.
But at its root, ghosting is an act of avoidance. And to really understand it, we have to look at what people are avoiding, and why.
If ghosting is a form of avoidance, the next question is: what exactly are people avoiding? What is it about confrontation, closure, or even a simple goodbye that makes some people disappear instead?
One of the biggest psychological factors behind ghosting is fear of confrontation. Confrontation isn’t just about fighting or arguing, it’s about facing emotional discomfort. For some, the idea of telling someone, “I don’t think this is working out” or “I don’t want to continue this friendship,” feels unbearable. They worry about the other person’s reaction, will they get angry? Will they be hurt? Will I have to deal with their emotions? Instead of having that difficult conversation, they take what feels like the easier route: silence.
But avoidance doesn’t actually make emotions disappear, it just delays them. And in many cases, it makes the situation worse. That’s where cognitive dissonance theory, developed by Leon Festinger in 1957, comes in. Cognitive dissonance is the mental discomfort we feel when our actions contradict our beliefs. A person might think of themselves as kind and considerate, but if they ghost someone, they’re acting in a way that doesn’t align with that self-image. Instead of facing this contradiction, they rationalize, “They’ll get over it, They probably didn’t care that much anyway,” or “I was doing them a favor.” These justifications allow them to avoid the discomfort of acknowledging that their actions may have hurt someone.
Then there’s social learning theory, introduced by Albert Bandura in the 1970s, which helps explain why ghosting is so prevalent today. We learn behaviors by observing others. If someone has been ghosted before, whether in a romantic relationship, a friendship, or even by a parent who withdrew emotionally, they’re more likely to see ghosting as a normal way to handle discomfort. Over time, they may adopt the same avoidance strategy without fully questioning it.
Sometimes, ghosting is also about emotional regulation. Some people simply don’t know how to process difficult emotions, guilt, anxiety, embarrassment, or even boredom. When a relationship becomes stressful or loses its excitement, instead of addressing it, they disconnect. It’s not about cruelty, it’s about emotional immaturity.
I’ve seen this happen in a professional setting, too. Years ago, I worked with someone who was enthusiastic, reliable, and always engaged, until one day, they just stopped showing up. No explanation, no resignation, no warning. Later, I heard from a mutual colleague that they had been overwhelmed with stress but didn’t know how to tell anyone. Their solution? They vanished. And while that might have saved them from a difficult conversation in the short term, it damaged their reputation and burned bridges they might have wanted to keep.
The irony of ghosting is that it often creates the very discomfort the ghoster was trying to avoid. The person left behind is left wondering what happened, often feeling confused, rejected, or even disrespected. And for the ghoster? The avoidance might provide short-term relief, but over time, it reinforces a pattern of escaping rather than facing challenges.
Ghosting isn’t just about being inconsiderate. It’s about deeper psychological patterns, how we learn to manage (or fail to manage) emotional discomfort, how we avoid pain, and how our past experiences shape our present behaviors. And in today’s world, technology has made it easier than ever to disappear. That’s what we’ll explore next.
Ghosting isn’t new, people have been avoiding difficult conversations for as long as relationships have existed. But the way we ghost, and the frequency with which it happens, has changed dramatically in the digital age. Technology hasn’t just made ghosting easier; in many ways, it has encouraged it.
Think about how relationships were maintained before the internet, before cell phones. If you wanted to end things with someone, you couldn’t just ignore their messages. If you stopped answering your home phone, they might show up at your door or see you in town. There was a level of accountability that made disappearing much harder. But today? Ghosting is as simple as not responding. Block a number, mute a conversation, archive a thread, and just like that, the person vanishes from your immediate world.
Digital communication creates an illusion of connection while also making people more disposable. On dating apps, for example, there’s always the sense that there are infinite options. If one conversation feels awkward or slightly less exciting, it’s easy to move on to the next match. The problem is, this mindset spills over into real-life relationships, where people start to see others not as individuals with real emotions but as just another interaction in an endless stream of potential connections.
There’s a psychological principle at play here called the paradox of choice, first introduced by psychologist Barry Schwartz. The idea is that having too many options can actually make decision-making harder and less satisfying. When people feel like there’s always something better just a swipe away, they may struggle to invest in relationships or feel a greater sense of detachment when ending them. Ghosting, in this case, becomes less about avoiding confrontation and more about an unwillingness to slow down and deal with the emotional weight of human connection.
Case studies have shown how ghosting is particularly common in online dating. A study by LeFebvre et al. (2019) found that people who met through dating apps were significantly more likely to ghost compared to those who met in person. One of the key reasons? The anonymity and lack of real-world social ties made it easier to disengage without consequence. In other words, when there’s no mutual social circle, no shared workplace, no risk of running into someone in real life, it’s easier to pretend they never existed.
Social media also plays a role in why ghosting feels so painful. In the past, if someone cut you out of their life, they were truly gone. But now? You can still see their updates, their posts, their life moving forward without you. It creates a strange psychological dissonance, you know they’re there, but they’re actively choosing to exclude you from their world. This taps into a fundamental human need: social belonging. Psychologists Baumeister and Leary (1995) argued that belongingness is a core driver of human behavior, and when that need is threatened, especially through something as ambiguous as ghosting, it creates a deep emotional wound.
Technology hasn’t just made ghosting easier, it has made relationships feel more fragile, more transient. And yet, despite how easy it is to disappear behind a screen, ghosting still carries consequences, both for the person who does it and for the person left behind. To understand those consequences, we need to look at ghosting from both perspectives: the ghoster and the ghosted.
So far, we’ve talked about how ghosting happens, why it’s so common, and how technology makes it easier. But what’s happening in the mind of the person who ghosts? Why do some people find it so much easier to disappear than to communicate?
One of the biggest reasons people ghost is avoidant attachment. Attachment theory, first developed by John Bowlby and later expanded by Mary Ainsworth, explains how our early experiences with caregivers shape the way we connect with others throughout our lives. People with an avoidant attachment style often struggle with emotional closeness. Intimacy, even in friendships, can feel overwhelming or suffocating. When a relationship starts to require deeper emotional investment, whether that’s in the form of vulnerability, responsibility, or conflict resolution, avoidant individuals often withdraw rather than engage. Ghosting, for them, isn’t about cruelty. It’s about escape.
But avoidant attachment isn’t the only factor. Some ghosters are driven by emotional discomfort and poor coping mechanisms. Conflict can feel overwhelming, especially for people who were never taught how to navigate difficult conversations. Instead of learning how to say, “I don’t think this is working,” or “I need some space,” they shut down and hope the problem resolves itself by simply avoiding it.
Ghosting can also be a result of social anxiety and rejection sensitivity. Some people, particularly those with high levels of anxiety, ghost because they’re afraid of handling another person’s reaction. They worry that if they try to have an honest conversation, the other person will become upset, lash out, or even try to “argue” them into staying. Ghosting, in this case, feels like self-preservation, an attempt to avoid potential confrontation or emotional distress.
There’s also an ironic justification that many ghosters convince themselves of: I don’t want to hurt them. They tell themselves that disappearing is actually the kinder option, that dragging things out or offering a rejection would be worse. This is a classic example of self-serving bias, a concept in psychology where people distort reality to protect their self-image. Instead of admitting that they are avoiding discomfort, they convince themselves that ghosting is the best solution for everyone involved.
But here’s where the problem lies: while ghosting might provide short-term relief, it reinforces a destructive pattern of avoidance. Every time someone ghosts instead of communicating, they strengthen the idea that disappearing is a viable way to deal with emotional discomfort. Over time, this avoidance becomes an ingrained habit, making it even harder for them to engage in difficult conversations in the future.
I once knew someone who ghosted every time a friendship or relationship reached a certain level of depth. They weren’t malicious; they just didn’t know how to navigate emotional responsibility. Instead of learning how to communicate, they relied on avoidance. The result? A trail of fractured relationships and unresolved tension. And the thing about ghosting is, it doesn’t actually erase a situation, it just postpones the emotional fallout, sometimes indefinitely.
So while ghosting may feel like the easiest way out, it’s rarely a clean break. And for the person who has been ghosted, the impact can be far more profound than the ghoster ever realizes.
If you’ve ever been ghosted, you know the unique kind of frustration, confusion, and even self-doubt it can create. The silence left in its wake isn’t just an absence of communication, it’s an absence of closure. And for many people, that’s the hardest part to process.
Psychologically, ghosting taps into one of our most fundamental human fears: social rejection. Humans are wired for connection. For thousands of years, our survival depended on being part of a group. Being excluded meant being vulnerable, alone, and at risk. While modern life has changed, our brains haven’t evolved past that fundamental need to belong. That’s why rejection, especially ambiguous rejection, can feel so emotionally painful.
Baumeister and Leary’s Belongingness Hypothesis (1995) suggests that the human desire to form and maintain interpersonal relationships is a fundamental motivation. When that connection is severed without explanation, it creates psychological distress. The brain tries to make sense of it, what went wrong? What could I have done differently? The ghosted person is often left replaying past conversations, searching for some missed warning sign, trying to solve a puzzle with missing pieces.
But ghosting doesn’t just trigger emotional distress, it also activates rumination, a repetitive cycle of overthinking that can be difficult to break. The uncertainty surrounding ghosting makes it uniquely damaging because the person left behind isn’t just grieving a relationship; they’re grieving the loss of certainty. A clear breakup or ending, even if painful, provides a sense of closure. Ghosting, on the other hand, leaves the door half-open, creating an ongoing loop of unresolved questions.
There’s also a neurological component to why ghosting hurts so much. Studies on social pain and the brain have shown that emotional rejection activates the same neural pathways as physical pain. Research by Eisenberger et al. (2003) found that the brain processes social exclusion in the same way it processes physical injury. This is why ghosting can feel like a punch to the gut, it’s not just an emotional reaction; it’s a neurological one.
Beyond the psychological and neurological effects, ghosting can also damage a person’s self-perception. When someone vanishes without explanation, it can lead to self-doubt. Thoughts like, “Was I not worth an explanation?” or “Did I do something so bad that they couldn’t even tell me to my face?” can take root, especially for people who already struggle with feelings of self-worth.
I’ve had conversations with people who were ghosted by close friends or even family members, and they described it as a kind of emotional abandonment. One person told me about a friend they had confided in for years, someone they had supported through breakups, career struggles, and family issues. And then, out of nowhere, that friend disappeared. No falling out, no disagreement, just silence. The hardest part wasn’t the loss of the friendship itself, it was the feeling that they had been discarded without a second thought.
That’s the real pain of ghosting. It’s not just losing someone, it’s losing the chance to understand why.
But while ghosting can be deeply hurtful, it’s important to recognize that it’s often more about the ghoster’s inability to handle discomfort than it is about the worth of the person being ghosted. That distinction is key because it helps shift the focus away from self-blame and toward understanding the bigger picture.
So what do we do with all of this? How do we navigate ghosting, both when we’re on the receiving end and when we’re tempted to disappear ourselves?
At this point, we’ve explored the emotional and psychological impact of ghosting. But here’s a question worth asking: is ghosting always wrong? Or are there situations where disappearing without explanation is actually the best, or even the only, option?
While most ghosting happens out of avoidance, there are circumstances where cutting off communication without explanation is necessary for self-preservation. The most obvious example is escaping toxic, manipulative, or abusive relationships. When someone is dealing with a person who disregards boundaries, manipulates their emotions, or refuses to respect their autonomy, ghosting isn’t avoidance, it’s protection.
There’s a concept in psychology called no-contact, which is often used in situations involving narcissistic abuse, controlling relationships, or highly toxic dynamics. The idea is that, for some individuals, continued engagement will only lead to further harm, because the person they’re dealing with isn’t capable of healthy, respectful communication. In these cases, ghosting, or more accurately, going no-contact, is a survival strategy.
A study by Miller & Roloff (2015) looked at how people end relationships with manipulative or controlling partners. They found that individuals who tried to engage in direct conversations with these partners often experienced gaslighting, emotional coercion, or even threats. For them, ghosting wasn’t an easy way out, it was the only way to truly move on.
But here’s where it gets tricky. Sometimes, people conflate self-protection with avoidance. They justify ghosting a perfectly reasonable person by saying, “I just didn’t want to deal with drama,” when in reality, they just didn’t want to have an uncomfortable conversation. This is where self-awareness becomes crucial. There’s a difference between setting a necessary boundary and taking the path of least resistance because it feels easier in the moment.
Another situation where ghosting may be understandable is when someone has already expressed their discomfort or disinterest, but the other person refuses to respect it. If someone continues to reach out despite clear signals that the relationship is over, cutting off communication might be the only way to reinforce that boundary.
But the vast majority of ghosting isn’t about self-protection, it’s about avoidance. And when someone ghosts out of discomfort rather than necessity, they may gain short-term relief, but they also miss an opportunity for growth. Avoidance may feel like an easy escape in the moment, but it comes at a cost. It reinforces an unhealthy coping mechanism, leaving unresolved emotions in its wake.
So the real question isn’t just whether ghosting can be justified, but rather: Are we using it as a shield against difficult emotions, or as a necessary tool to protect ourselves? Understanding that distinction makes all the difference.
Next, we’ll talk about how to handle ghosting, whether you’re the one being ghosted or the one tempted to disappear.
Now that we understand why ghosting happens, let’s talk about what to do about it. Whether you’ve been ghosted or you’re the one tempted to disappear, there are better ways to navigate relationships and emotional discomfort.
If You’ve Been Ghosted
First, understand that ghosting is almost always about the ghoster, not about you. When someone chooses to disappear rather than communicate, it reflects their own inability to handle discomfort, not your worth as a person. That’s easier said than internalized, but it’s crucial to remember.
One of the most painful aspects of ghosting is the lack of closure. The brain craves resolution, and when we don’t get it, we tend to fill in the gaps ourselves. That’s where rumination comes in, playing scenarios over and over, searching for an explanation that may never come. This is where cognitive reframing, a concept in cognitive behavioral psychology, can be helpful. Instead of thinking, “What did I do wrong?”, try reframing it to, “This person chose avoidance over communication, and that’s about them, not me.”
Another key step is to resist the urge to seek answers from someone who has already demonstrated that they aren’t willing to give them. Sending repeated messages, demanding closure, or trying to force a response often leads to more frustration. The healthiest thing you can do is accept that the answer is in their actions: they chose silence. That tells you everything you need to know.
Finally, shift your focus forward. Losing someone unexpectedly can feel like a rejection, but it’s also an opportunity to recognize the value of relationships built on mutual respect and communication. If someone was willing to disappear without explanation, they weren’t the right person to invest in. It’s not about being indifferent, it’s about recognizing when to stop giving energy to someone who has already checked out.
If You’re Tempted to Ghost
If you’ve ever considered ghosting, ask yourself why. Are you avoiding discomfort? Are you afraid of conflict? Are you unsure how to express what you feel? Whatever the reason, recognize that avoidance only postpones emotions, it doesn’t erase them.
A simple message can go a long way. Something like, “Hey, I’ve really enjoyed getting to know you, but I don’t think we should continue this relationship,” is far more respectful than silence. It doesn’t need to be dramatic or deeply personal, just clear and direct.
If you struggle with confrontation, remind yourself that endings don’t have to be cruel to be final. Being honest doesn’t mean you owe someone a long explanation. It just means acknowledging that they exist and that they deserve to know where they stand.
The reality is, no one enjoys difficult conversations. But emotional maturity means facing them anyway. Ghosting may feel like the easiest route in the moment, but in the long run, it limits growth and reinforces unhealthy patterns.
Ghosting is more than just a frustrating social behavior, it’s a reflection of how we, as human beings, navigate discomfort, emotional responsibility, and connection. It’s a byproduct of avoidance, shaped by attachment styles, fear of confrontation, and, in many cases, the illusion that disappearing is the easier, less painful route.
For the person who ghosts, the motivation often comes down to a need for emotional escape, whether that’s avoiding guilt, discomfort, or simply not knowing how to communicate an ending. But in reality, ghosting rarely eliminates discomfort; it just transfers it to someone else. And over time, it reinforces a pattern of avoidance that makes real connection more difficult.
For the person who has been ghosted, the impact can be profound. Ghosting taps into some of our most basic psychological needs, our need for closure, our need for social belonging, and our need to feel valued in relationships. It can leave us searching for answers that never come, and in the absence of clarity, we’re left with our own assumptions. That’s why understanding ghosting as a reflection of the ghoster’s avoidance rather than a statement on our own worth is so crucial.
But here’s the bigger takeaway: how we handle endings matters. Every relationship, whether it’s romantic, platonic, professional, or familial, leaves an imprint. How we choose to exit those relationships says just as much about us as how we choose to engage in them. Ghosting may feel like an easy solution in the moment, but it often leaves loose ends, both for the ghosted and the ghoster. The alternative? Facing discomfort with honesty. Learning how to communicate with clarity, even when it’s uncomfortable. Recognizing that difficult conversations are part of the human experience, and that running from them doesn’t make them go away.
The reality is, not all relationships are meant to last. But when they end, how we handle that ending defines more than just the relationship itself, it defines who we are in the process.